First Google Webmaster Tools Update in 2014

Data Accuracy Benefits

The main benefit in increased accuracy of webmaster tools data is the ability to predict scenarios and focus your priorities on keywords and pages with greater potential to grow and generate revenue. We’ve  built our own version of the phrase potential calculator available on http://www.phraseresearch.com. The tool takes raw unaltered Google Webmaster Tools query export CSV and looks up position for each keyword. The end result is a table sortable by potential score, or in other words, a list of keywords likely to bring greatest benefit with the least amount of effort.
 
Why is data not matching?

I hear many complaints that Google Webmaster Tools data is not reliable enough to be actionable. While assessing the accuracy of the data many use Google Analytics as a benchmark. Can you see how this could be a problem? Google Analytics data is not and has never been about absolute accuracy and many factors such as data sampling at large volumes or technical implications including presence and reliability of javascript on tracked URLs. As usual, if you want absolute accuracy you can always turn to log file analysis. Our tests are yet to show a report in Analytics that matches log file data.


Official Announcement

Google’s Webmaster Central Blog has just covered the update on a new post titled “More detailed search queries in Webmaster Tools” saying:

“The search queries feature gives insights into the searches that have at least one page from your website shown in the search results. It collects these “impressions” together with the times when users visited your site – the “clicks” – and displays these for the last 90 days.”

According to John Mueller from Google this update will completely roll out in the next few days.

In other news Google is currently also rolling out a separate update that will show better search query data for websites with separate mobile sites.

“If you have a separate site for smartphones (eg m.example.com) then this will make it a bit easier for you to keep track of the queries going there.”



 

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Google Penguin After-Dance Going On Now?

There is some very early chatter at WebmasterWorld of reports that another Google shakeup is going on right now. webmasters are questioning if it is an update to Penguin 2.1 or if it is something else.
Yesterday morning, one SEO wrote:

Can't see any change in our SERP's but something deffo hit us again today sad

This was followed up with several, "me too" types of posts including:

Weirdness. One of my sites got a boost after the Penguin update on the 4th. Another had a big search surge yesterday but a huge decline this morning.


It is hard to say what is going on right now, but if you saw a change in Google traffic yesterday, let us know and based on the comments, I may ask Google for a comment.

None of the tracking tools show a change yet. But there are indeed many individual complaints in the Google forums as well

SEOs Adapt To Google's Hummingbird Algorithm  

As you know, Google announced their Hummingbird algorithm about a month after it launched, claiming no one noticed and no one should notice. But we do think we did notice but no one can confirm that outside of Google and they won't.
That being said, clearly the search results are different since the launch of Hummingbird and SEOs will likely need to adapt.
Some forward thinking SEOs and webmasters are already thinking up what the end game for Google is with Hummingbird and how to adapt their sites to fit that box.
A WebmasterWorld thread has some really interesting conversation around what some believe the key difference is before and after Hummingbird.

Unique Content versus Useful Content

While unique content is more of a Google Panda related thing, useful content although Panda, is maybe more Hummingbird.

Google understands searchers queries differently with Hummingbird than they did before. So how can the search results not change. How can you as a webmaster change your content to make it more useful, while it still being unique, to encourage Google to show your site over your competitors.   

It's no longer just a single page and its title satisfying a query... It becomes a whole site satisfying a range of users. With that kind of scope, the individual referrers are both less easy to specify and less determined by the landing page itself. Actually, not so different from what some of us have been preaching.

Don't optimize for keywords, optimize for a satisfied customer from stage one of the buying cycle to the end. Is it that easy? What if you don't offer all the stages? Well, I assume that is not exactly the point.

Robert believes this will eventually lead to search results that are "less a collection of content farms and more a collection of pages created with the user genuinely in mind." I am not 100% confident.    

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SEO is going dead start using these altarnative tactics

SEO is a constantly changing industry, and much of what you read in a passing introduction to the subject is outdated. We’d like to take this time to discuss several SEO tactics that are dead or dying. We’re not necessarily claiming that these tactics never work (although that’s true for a few of them). We’re simply pointing out that these tactics are losing value and place the future of your site at risk.

Exact Match Domain Names

There was a time when your domain name could give you a boost over your competitors, but this tactic was so abused that Google released an algorithmic update just to target exact match domains.Today, exact match domains only really matter for branded searches. If somebody searches for Amazon, they’re going to get Amazon.com. Google is getting increasingly skilled at telling the difference between a branded search and a phrase search. 

Alternative

Instead of choosing a domain name that matches a commonly searched for phrase, choose a domain name that will stick in people’s heads. Look at all the successful tech companies and you’ll see that very few of them are keyword-driven. Google, Facebook, Kickstarter, Amazon, Zappos: these names are designed to be remembered, not to inform.

It’s also important to realize that the end of exact match domains doesn’t mean the end of keyword research. It simply means that keyword research is far more important for individual pages than it is for domain names.

Exact Match Keywords in Titles and Meta Tags

Keyword-stuffed meta descriptions are as dead as an SEO tactic can be. They offer no value whatsoever, except to encourage a click-through from the SERP. We can’t stress this enough. It’s good practice to get a call-to-action in your meta description, and that’s the only reason you should be using it. Stuffing it with keywords is only going to scare away users.

Exact match keywords in titles are a grayer area. If you can fit an exact keyword into the title, it’s still worth doing it, but that’s not really what we’re talking about here. We’re talking about cutting and pasting a keyword out of the AdWords Keyword Tool and giving no thought to your title. This should be avoided almost every time.

It’s not hard for Google to tell if every one of your page titles is simply stripped right out of the keyword tool, and users subconsciously pick up on it as well.

Alternative

Work a variation of the keyword phrase into a title that encourages click-through and social activity. Put the focus on grabbing attention and encouraging clicks, rather than on the keyword.
You should still try to work the keyword phrase, or a subtle variation of it, into the title, but not at the expense of a memorable and eye-grabbing title. Don’t concern yourself with getting the exact phrase into the title. Adjust the tense and conjugation of your words as needed, and please don’t be afraid to add punctuation or adjust the order of the words.
If you pay attention to the search results, you’ll notice that exact match titles don’t show up as often as they used to. Instead, the keywords increasingly show up scattered throughout the title and the body. Google is getting better at interpreting the meaning of your query, and your approach should reflect this change.

Meta Keywords

I hope everybody who’s reading this already knows this, but meta keywords have absolutely no influence on search results whatsoever. This has been true since the end of the ‘90s. It can be good practice to include a few keywords in case your site gets scraped by some tool that still uses the meta keywords, but as far as SEO this one is just plain useless.

Alternative

Focus on increasing your percentage of repeat visitors from the search engines. Google can measure how often users return to your site, and they use this information to determine how relevant your content is. I sometimes think of this as the present-day stand-in for meta keywords, since links are more accurately thought of as authority signals than as relevancy ones (though this isn’t completely true).
Analyze Google Analytics to find the pages on your site with the highest percentage of repeat visitors (the lowest percentage of new visitors). These are the pages that you want to promote and emulate the most. (Make sure that you are filtering yourself out of Google Analytics before taking this data too seriously).

 

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Google SEO Update April 2012

• Make sure you have fresh content on your website. The timing matters. Add or update your sites content at least once a week.
• Hand re-written content will out perform spun content. Spinning is DEAD. Google’s getting really good at synonymrecognition.
• Bite the bullet and add the Google +1 buttons to your website.
• Social profiles (think Twitter and Facebook) are more important than ever. Having strong social signals helps Google assign authority to your site.
• News content will place you above others in the SERPS, so issue press releases often. Even once a week.
• Video marketing freshness will get you more exposure and traffic to your site. Mini videos work great.
• Deep link to all pages on your website with a variety of anchor text – NOT just your keywords.
• Fresh images will rank better. Images offer higher value to visits. Build info-graphics and share on Pinterest for example.
• Use infographics, rename images and use original pictures.
• Build your backings using multiple sources,

 

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SEO Power Booster is Providing Perfect seo service for improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Search Engine Optimisation Promotion by SEO Power Booster

 Google has come up with a revolutionary change for Internet marketers. The Author Rank concept is a new one that boosts up the Author’s Google Plus Profile and in a way generates more traffic for the website for which the Author had come up with the particular quality oriented content. For a long time now Google has been striving hard to come up with a comprehensive algorithm designed for generating ranks for websites based on several parameters. And finally it has come up with an interesting concept known as Author Rank that breaks down contents posted in millions of websites and scrutinizes its quality deeply and then generates a rank for the particular website based on relevancy and informative contents and other services provided through the website.

To put it in simple words, Google has forced Internet Marketers to make optimal use of its campaign to boost more traffic for their websites.

Site Errors

To make errors more user friendly these categories have been made. The errors like DNS resolution failures, connectivity issues, problems fetching robots.txt files, before these errors were reported as URL errors henceforth they will be reported in the section Site Errors as they are not URL related errors. If the frequency of these errors is high then alerts will be sent to you. If your site is devoid of these errors as in most sites, you will just see friendly check marks across these issues indicating your website has no such errors.

The URL Errors

If Google webmaster indicates URL errors It means ‘it was able to resolve your DNS, connect to your server, fetch and read your robots.txt file, and then request this URL, but something went wrong after that’. Separate categories will be displayed for Google news or mobile (CHTML/XHTML).

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