Google SEO Update April 2012

• Make sure you have fresh content on your website. The timing matters. Add or update your sites content at least once a week.
• Hand re-written content will out perform spun content. Spinning is DEAD. Google’s getting really good at synonymrecognition.
• Bite the bullet and add the Google +1 buttons to your website.
• Social profiles (think Twitter and Facebook) are more important than ever. Having strong social signals helps Google assign authority to your site.
• News content will place you above others in the SERPS, so issue press releases often. Even once a week.
• Video marketing freshness will get you more exposure and traffic to your site. Mini videos work great.
• Deep link to all pages on your website with a variety of anchor text – NOT just your keywords.
• Fresh images will rank better. Images offer higher value to visits. Build info-graphics and share on Pinterest for example.
• Use infographics, rename images and use original pictures.
• Build your backings using multiple sources,